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About Me
Welcome to my LinkedIn alternative leojhaasbroek3.com!

10 years of expertise in Enterprise Network & Cloud Solutions.

I specialize in Product Management as a Technical Marketing Engineer (TME).

My capabilities span from end-to-end solution engineering, product line management, & in-depth competitive analysis, to creating engaging multimedia technical content & delivering effective sales & customer training.


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My Career Journey
1
Sr. Staff TME
2025-Present
Santa Clara, CA


Established the inaugural technical marketing engineering program, concentrating on AI data center solutions—particularly for AI DC Networking in scale out architectures within DCs using open source innovations like SONiC (NOS) integrated with the Marvell Teralynx switch family.





eCommerce Contracts
Relocating

2023 - 2024

2


At the forefront of innovation, I orchestrated the fusion of the Vocera Platform with AWS Alexa Healthcare Solution on AWS, marking a revolutionary leap in the industry. By fostering partnerships across departments, I steered the technical progression of product management. This visionary project empowered me to drive innovation and provide support to frontline healthcare workers.

3



As a Sr. (Comp) TME, I played a key role in Cisco’s Competitive Strategic Intelligence (CSI) team. My efforts focused on deep hands-on competitive analysis and benchmarking of Tier 1 APAC competitors’ NAC solutions. Teamed up with over 20 other TMEs in various domains including Switching, Wireless, SD-WAN, & Software.

4

At Brocade, I served as a Technical Marketing Engineer, specializing in network virtualization and application delivery. I led the implementation of all virtual application delivery controllers (vADC) labs and POCs. I created new sales enablement strategies and technical collateral to support pre sales, marketing, and customer engagements.

5


I began my career at HPE, as a (Windows) Systems and Software Engineer but quickly became involved in pioneering software-defined networking (SDN) initiatives but ended up spearheading our cloud migration to Microsoft Azure for our Cloud Enterprise Network Controller Solutions.

6

Network Operations
2009
Sunnyvale, CA

Kickstarted my professional career with a Network Operations internship at Nuance Communications in Silicon Valley. Immersed myself in the world of datacenter network operations and infrastructure deployments nationwide.

7


While at UC Merced, I delved deep into the world of computer science and engineering. My studies focused on software development, network architecture, artificial intelligence, & cloud architecture.

Marvell Technology H.Q.

“Essential technology, done right”

Santa Clara, California · Hybrid

Staff Sr. Technical Marketing Engineer (TME)

Product Management
Cloud Platform
Technical Marketing Engineer – AI DC Portfolio

Joined Marvell’s Cloud Platform BU to collaborate with product management and establish the inaugural technical marketing engineering program, with a primary focus on AI data center solutions — encompassing AI-driven data center and enterprise networking strategies for scale-up and scale-out architectures, as well as innovations such as SONiC NOS integrated with the Marvell Teralynx switch family

Spearheaded the creation of the first TME lab, incorporating three next-generation Open Rack V3 (ORv3) systems for internal and external demonstrations; oversaw comprehensive end-to-end project management, from rack procurement and infrastructure development to demo configuration and sustained operations, in collaboration with cross-functional teams to produce high-impact strategic content.

Contributed to the development of strategic technical demo content for prominent industry conferences, including the Open Compute Project (OCP) Global Summit, OFC (Optical Fiber Communication Conference), and ECOC (European Conference on Optical Communications).

Vocera Communications H.Q.

“Clinical, Communications, & Collaborations Tools”

San Jose, California · Hybrid

(Acquired by Stryker 07/2022)

Sr. Technical Marketing Engineer (TME)

Product Management
Analytics Team
Technical Marketing Engineer – Full Portfolio

Motivated by a desire to make a meaningful contribution beyond the competitive tech landscape, I joined Vocera, a company dedicated to improving communication for healthcare professionals, including frontline COVID-19 workers. As their first Technical Marketing Engineer (TME), I played a pivotal role in co-leading the integration of the first Alexa healthcare solution on AWS. This groundbreaking project paved the way for voice-enabled communication in hospitals, streamlining workflows and enhancing patient care.

My tenure at Vocera culminated in a significant milestone when the company was acquired by Stryker. This successful acquisition, the second in my career within five years, validated that a combination of innovativeness and passion will always yield the best dividends. This experience provided me with a deeper understanding of strategic business acquisitions and mergers.

Major Deliverables & Accomplishments
Samples of my Vocera projects

My expertise facilitated product and solution integration. I provided technical guidance and support to diverse internal teams (Marketing, Engineering, Implementation, Integrations, Sales, and Support) and an external Alexa Skill Contractor. I led all technical implementation steps, including end-to-end solution/demo testing, ensuring clarity with technical documentation supported with timed videos providing feedback to all stake holders from front end users with their voice commands to backend translation using our "Alexa Skill".

24:55

Leo's CSE YouTube Channel

Vocera - Alexa Solution - End to End Testing

Top Left - Platform Logs Top Right - User View (Nurse/Doctor) Bottom Left - End User View (Patients) + Testing Script Bottom Right - Feedback tracked by time and short summary.

Beyond integration, I successfully championed a transformation of the customer communication process. By revamping and standardizing public-facing communications using MS Teams and Marketo, I achieved a 33% increase in open/read rates (15% to 20%) per Marketo data.

My contributions extended to streamlining the sales quoting process via SalesForce. I effectively resolved an average of 30 sales integration support requests per quarter, with ~50% conversion rate leading to successful Proof-of-Concepts (POCs) hosted in AWS Customer Sandboxes. I effectively managed all AWS resources for customer requests and POCs within the Americas region.s

(I love building POC and Demo labs even if it’s at home while quarantining during COVID times)

Cisco H.Q.

"Largest global provider of network technology"

Milpitas, California · Hybrid

Sr. Technical Marketing Engineer (TME)

Enterprise Networking
Product Management
Competitive Strategic Intelligence (CSI TME Team)

Building on my success at Brocade in advocating for cutting-edge application network and security solutions, I joined Cisco’s global competitive analysis CSI TME team. This role perfectly aligned with my passion for in-depth technical analysis. Here, I transformed complex technical data into engaging content focused on the latest competitive edges to enable Sales Engineers in their sales process. The reports were hosted on our team blog, which was viewed by thousands of internal users monthly. By crafting a comprehensive knowledge base encompassing diverse formats—from compelling videos to detailed reports—I helped ensure Cisco’s sales engineers and product management teams remained at the forefront of the industry. Unfortunately, a large company restructure occurred during a major Cisco layoff.

(Click Here to see) Major Deliverables & Accomplishments
Brocade H.Q.

“Specializing in data & storage networking products”

San Jose, California · On-site

(Acquired by Broadcom 11/2017)

Technical Marketing Engineer III (TME)

Network Software
Product Management & Marketing
Technical Marketing Engineering - vADC

Recognizing my expertise in cloud adoption and Software-Defined Networking (SDN) at HPE, Brocade recruited me during their rapid expanse phase as their inaugural vADC TME. This position allowed me to collaborate with a global network of product managers, championing a new generation of application network and security products: Services Director (SD) in Australia, Virtual Traffic Manager (vTM) in San Jose, and Virtual Web Application Firewall (vWAF) in Germany. I leveraged my technical and interpersonal skills to develop successful Proof of Concept (POC) demos and training labs for the product line. These efforts empowered Sales Engineers, customers, and partners, leading me to support PMs or Sales Engineers during EBC customer meetings, where I conducted ‘live’ demos to address any technical questions or concerns. I participated in over 20 EBC customer meetings, ranging from SMB to Fortune 100 companies. Brocade’s significant success in expansion was recognized by the industry, leading to its rapid acquisition by Broadcom, which led me to seek new opportunities after the best team I've worked with split up.

Major Deliverables & Accomplishments
Hewlett Packard Enterprise H.Q.

“Unify wired/wireless networking for superior, high-performance campus, branch & datacenter solutions”

Palo Alto, California · On-site

My growth at HPE culminated in a Cloud Solutions Architect role – my 3rd promotion within 3 years. Fueled by my can-do attitude and eagerness to learn, I quickly acquired the necessary cloud knowledge to co-lead the end-to-end cloud infrastructure architecture for our new Unified Wired & Wireless Cloud Management System (Sprint Demo Recording using my lab setup) on Microsoft Azure. My adaptability and problem-solving skills worked well in architecting the optimal IaaS solution to meet our specific needs without going over budget. I then designed, deployed, and maintained the Dev/Test/Prod environments, requiring daily collaboration with engineers to ensure seamless integration with their Agile Software Development and CI/CD pipelines.

(Cloud) Solutions Architect III

EG - Enterprise Group
HPN - HP Networking
R&D Labs
SDN, CP - Cloud Platform

Major Deliverables & Accomplishments
  • Cloud Infrastructure Architecture: Co-led the founding architecture design and deployment of an optimal IaaS solution on Microsoft Azure, meeting our specific needs without going over budget. This involved designing and deploying Dev/Test/Prod environments while collaborating close with Dev and Test teams to ensure seamless integration with their Agile Software Development CI/CD pipelines.
  • Agile Development & Platform Integration: Gained insights into the new product's Agile development and platform needs through daily collaboration with Dev and Test engineers in the R&D Labs - leading to my leadership role in designing and deploying via Azure IaaS.
  • DevOps & Deployment Automation: Co-led the DevOps tools and solutions for on-premises deployment testing using tools like Jenkins, Puppet, Chef, and Robot Test Framework.
  • Azure Cloud Migration & Global Architecture: I successfully orchestrated the Azure Cloud migration process using PowerShell. I also designed the global deployment architecture utilizing opensource tools such as HA Proxy for enhanced security and scalability.
Systems/Software Engineer II

EG - Enterprise Group
HPN - HP Networking
R&D Labs
SDN - Software Defined Networking

Major Deliverables & Accomplishments
  • SDN Advocacy & Hands-on Training: Supported tier 1 platinum partners in showcasing SDN benefits. Hosted developer workshops where I provided "over the shoulder" hands-on training using HP VAN SDN Controller and Mininet.
  • Knowledge Base & Community Engagement: Added to HPE's public knowledge base, SDN forum, & directly assisted customers with Q&A.
  • SDN Application Development & Promotion: Developed various SDN application POCs (proof of concepts) using our Java-based SDK to promote OpenFlow adoption for Enterprise Network HW sales.
  • Streamlining Deployment & Operations: Developed a localization script (Bash) for VAN SDN Controller and co-developed a Python script for one-click deployment on OpenStack, simplifying management tasks.
Systems/Software Engineer I

EG - Enterprise Group
BCS - Business Critical Server
R&D Labs
MCWE - Mission Critical Windows Engineering

Major Deliverables & Accomplishments
  • Successfully merging, compiling, packaging, publishing, and reporting the (WBEM Tool) using InstallShield.
  • Maintaining the Common Event Database (CED) of all BCS server platforms improving communication & collaboration.
  • Co-developing an in-house HW reservation tool using ASP/.NET/MVC4, which improved and streamlined the process.
Education & Certifications
Collegiate Alumni Foundation (CAF)

2011-2012
Student Board of Trustees (Historian & Investments Committee Vice Chair)

  • Managed online records, public materials, and official Board & Committee Minutes, contributing to the development of sound investment strategies by collaborating with the UC Merced Foundation Board of Trustees.
  • Spearheaded cooperative operational opportunities, fostering strong on and off campus relations, resulting in over 85 CatSpots sold.
Associated Students of UC Merced

2011
Presidential Campaign Manager

  • Developed engaging campaign materials (flyers, posters) and leveraged social media platforms to amplify reach and visibility of campus-wide promotional efforts.
Homestead High School
2004 - 2008
Cupertino, California
Diploma
  • Activities & Societies: 4 years of Track & Field (Jr. Olympics ‘07), Football, & Cross Country.
  • Solutions Architect – Professional - (AWS) 09/2020 - 09/2023
  • Solutions Architect – Associate - (AWS) 06/2020 - 09/2023
  • Storage Offerings - (AWS) 03/2020 - 03/2021
  • Cloud Practitioner (2nd Ed.) - (AWS) 02/2020 - 02/2022
  • Security Fundamentals (2nd Ed.) - (AWS) 02/2020 - 02/2021
  • Generative AI for Product Managers - 2024
  • Technical Product Mgmt. (TPM) - 2024
  • Technical Trainer - 2016 - 2018
  • Project Mgmt. Professional (PMP) - 2014
  • "SDN Pro" - 2013 - 2015
  • Agile SW Developer - 2013 - 2015
  • Agile Scrum Master - 2013 - 2015
My Domains, Skills, & Favorite Tools

I have extensive expertise in a wide range of technical domains, allowing me to bring a versatile and well-rounded skillset to any project. From virtualization and cloud services to networking, software development, product management, and technical content creation, I've honed my abilities across several key areas over the course of my career.

Virtualization & Cloud Service Providers

I have hands-on experience working with leading public cloud service providers like Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP). I'm skilled in cloud solution architecture, including the design and implementation of scalable and resilient IaaS, PaaS, and SaaS solutions. Additionally, I'm well-versed in virtualization technologies such as virtual machines, containers, and bare metal, and I can efficiently manage and optimize these environments.

Networking Domains & Hardware/Software/Tools

My networking expertise spans global enterprise networking, network solutions and engineering, and a deep understanding of network protocols like the OSI model, TCP/IPv4, and application-level protocols. I'm familiar with a wide variety of network infrastructure components, including access points, switches, routers, and software-defined network devices. To support my networking work, I use a range of powerful scanning and packet analysis tools, such as Nmap, Zenmap, Tcpdump, and Wireshark.

Software Development & Programming

I have extensive experience in enterprise network and cloud software development, as well as proficiency in various operating systems. My coding skills include object-oriented programming in Java and C++, as well as scripting in Bash, JavaScript, Python, and PowerShell. I'm also well-versed in Agile software development methodologies, continuous integration/continuous delivery (CI/CD) practices, and microservice architecture.

Product Management & Agile Practices

In addition to my technical expertise, I have a strong background in product management, including creating comprehensive product roadmaps, planning and executing proofs of concept, conducting competitive analysis, managing product releases, optimizing user experiences, and producing high-quality technical documentation. To support these processes, I'm skilled in using a variety of tools, such as JIRA, Confluence, Trello, Aha!, and Slack/Teams.

Training & Content Creation

I excel at creating a wide range of technical training materials, for pre sales enablement efforts for Sales Engineers, partners, and customers. Content includes but is not limited to: deployment guides, RFI/RFP, customer product communications, various how-to guides (setup new features etc) , common FAQs, troubleshooting materials, and other content to support sales, customers, and internal teams. This includes building detailed proofs of concept, producing demo recordings, and facilitating comprehensive knowledge base creation, administration, and transfers.

Sales & Marketing

I have experience in various sales engineering and pre-sales enablement roles, where I've leveraged my strong business acumen and technical expertise to effectively market products, conduct sales presentations, and deliver engaging product demonstrations. I've also participated in trade show exhibiting and other marketing activities to promote solutions and build brand awareness.

AI & Development & Other Tools

In addition to the core skills mentioned, I'm proficient in using a variety of development tools, including Camtasia for video editing, wireshark/nmap for debugging and testing network solutions and frameworks, version control systems like Git, and productivity suites like Microsoft Office. I also have experience with design tools like Canva, web creation and hosting platforms (IaaS), and 2 years of java coding of artificial intelligence class. Most recently working with advanced LLM prompting for Bard/Copilot/ChatGPT4.o.

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